WARRENSBURG, Mo. – University of Central Missouri Athletics announced Friday, Sept. 2, it has partnered with Opendorse, the Name, Image and Likeness (NIL) support program designed to prepare student-athletes for NIL management solutions.
Opendorse maximizes NIL value for student-athletes, while delivering security and simplicity for all involved parties.
"Though name, image, and likeness is still in its infancy, our Mules and Jennies have already seen the potential of this opportunity first-hand," Vice President for Intercollegiate Athletics
Jerry Hughes said. "Our new partnership with Opendorse provides our student-athletes with the best resources in the market for NIL, from education to navigating agreements. We're excited to see them take advantage through our new partnership."
About Opendorse
- Opendorse is the leading technology provider in the athlete endorsement industry. More than 80,000 athletes use Opendorse to understand, build, and monetize their name, image, and likeness (NIL) with support from thousands of brands, fans, sponsors, donors, and partners including Team USA, PGA TOUR, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams.
- Opendorse maximizes NIL value for student-athletes, while delivering security and simplicity for all involved parties.
About the Partnership
- The partnership provides every University of Central Missouri student-athlete with full access to the company's all-in-one NIL platform.
- Providing student-athletes and staff with Opendorse's best-in-class compliance, content, and education tools.
- Compliance: upon completing NIL deals, athletes can automatically disclose activity details to their institution to ensure eligibility.
- Content: athletes receive on-demand access to share photos and videos from games, practice and more. Athletes can also receive content suggestions from their teams, encouraging fan engagement, fundraising initiatives, ticket sales and more.
- Education: athletes receive in-person and on-demand virtual education sessions from industry leaders at companies including Meta, Overtime, Players' Tribune, Opendorse and more.
About the Athlete Experience
- In addition to industry-leading NIL content, compliance and education solutions, every athlete will receive an Opendorse profile, which they can customize and promote to fans on their personal social media channels.
- Athletes review opportunities, receive deals, accept compensation, and disclose NIL activities to their institution, all within the Opendorse app.
