WARRENSBURG, Mo. -- UCM Athletics has announced a new partnership with Influxer to provide its student-athletes with the opportunity to monetize their name, image, and likeness (NIL) with personalized merchandise, it was announced Wednesday, May 1.

Influxer, a licensed vender for the University of Central Missouri, will host a complete NIL merchandise store for all Mules and Jennies who opt-in. The stores will feature officially licensed apparel with their names and jersey numbers for purchase.
"Partnering with Influxer is a terrific next step in UCM's efforts to provide our Mules and Jennies with the tools to bolster their opportunities in name, image, and likeness," UCM Associate Athletic Director Jeff Mason said. "For the first time ever, our fans, alumni, and student-athlete families will be able to purchase officially licensed merchandise customized to their favorite Mules and Jennies. This partnership is a win for everyone."

Every Central Missouri student-athlete who participates will be provided a personalized webpage housing their merchandise. The Influxer team will manage all fulfillment and customer service while collaborating directly with student-athletes on creative elements, product creation, design, and marketing.

Keith Miller, Influxer VP added, "Influxer is excited about this partnership with UCM to bring a great NIL opportunity that benefits everyone. Jeff Mason and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development."

All fans can visit UCMAthletics.com/Influxer to purchase the co-branded NIL apparel.